This Is Silly!
Scholastic, Inc., New York, New York, 2010
Description
Project brief: The challenge was to fashion the artist’s unique, graphic illustration style into a fun, accessible, lighthearted picture book that would make everyone smile—and have money left over for a mirror!
Approach: I chose a simple, graphic typeface that complemented the simple, graphic style of the illustrations. At the appropriate moments in the story, the characters interact with the type in a playful way and occasionally, the text mimics the illustrations in a playful manner, such as where it hops.
Effectiveness: With a lot of late nights and tumbling tomfoolery, this book achieved being silly!
Juror Notes
Bright, bold and, well...silly. Everything a kids’ book should be.
Collections:
50 Books | 50 Covers of 2010
Repository:
Denver Art Museum
Discipline:
Book design
Format:
Book, Book cover
Credits
- Design firm
- Scholastic, Inc.
- Creative director
- David Saylor
- Art director
- Phil Falco
- Designer
- Phil Falco
- Jacket designer
- Phil Falco
- Illustrator
- Gary Taxali
- Production director
- Meryl Wolfe
- Production coordinator
- Francine O’Bum
- Author
- Gary Taxali
- Editor
- Adam Rau
- Trim size
- 10 x 10
- Pages
- 32
- Compositor
- Phil Falco
- Typeface
- Triplex
- Printer
- Sheck Wah Tong Printing Press Ltd.
- Paper
- Wood-free, 140 gsm
- Binder
- Sheck Wah Tong Printing Press Ltd.
- Binding method
- Hardcover, Smyth sewn
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