This project draws inspiration from the historic Ricardo Montalbán Theater in Hollywood, home of the Cinema Tuesdays screening series sponsored by Nike Sportswear and curated by Flux. The weekly series features innovative motion pictures as well as unique live events. The challenge presented by Flux was to create a show opening that could convey a sense of not only the actual historic theater but also the commingling of art, music and cinema that makes up Cinema Tuesdays events.

In the design, Colourmovie chose to explore the concept of nesting, presenting vignettes of art installations, filmmaking and music in a deconstructed and offbeat way. These layers of art, film and music exist inside nested boxes within the theater, revealing all that Cinema Tuesdays has to offer.

The animated pop-up cardboard technique enters a new level of complexity and richness in this piece. The metaphor seems to grow with each new box.