Project brief: GQ is a men’s fashion and general-interest magazine with a circulation of approximately one million. As the art department, our clients are the editors. We design this magazine every month.

Approach: Every feature article is unique. We react to the material: the text, the photograph, the headline. We work alongside the client, our editors, to make visual the voice of the piece.

Effectiveness: We are pop culture. We’re part of a magazine that champions the fashion designers, actors, athletes and chefs that we like. We have an engaged audience of readers that react and respond to our publication.

You get the point of the article without needing to read it.