For IBM, Waters Design produced an interactive customer reference CD-ROM to be used by S/390 Division sales representatives. The CD-ROM promotes a valuable yet underutilized sales resource, a customer information database that resides on the IBM intranet. Encouraging the sales team to participate by contributing their own customer profiles and success stories to the database, the CD-ROM highlights the range of resources available in the database and how they can be used as marketing and relationship enhancement tools. Designed and programmed by Waters Design using Macromedia Director, the CD’s graphic design and easy-to-use interface help make the IBM customer reference CD-ROM both a valuable tool and a pleasure to use.