1971 Zodiac Calendar, poster/calendar
Roger Zimmerman, 1971
Description
Juror Notes
I regard this as an almost flawless piece of Modern
Astrology art, because the nostalgic style recalls the Charles
Kingsley Water Babies school of illustration. Perfect. . .
modern astrology (unlike ancient astrology) is a big soft-
hearted mommy who always sends you Valentines. When
she's mad, she's obviously only pretending. The whole
vogue of astrology is, of course, a piece of nostalgia in
itself, a homesickness for a magical childhood past. Here
the parody element in the illustration enables the viewer to
tell himself. "I don't really believe in all this stuff (equals
'I'm hip), but nevertheless I like it, it makes me feel
good."
—Tom Wolfe
Collections:
Communication Graphics (1972)
Discipline:
Information design
Credits
- Design firm
- Roger Zimmerman
- Art director
- Roger Zimmerman
- Designer
- Roger Zimmerman
- Artist
- Emanuel Schongut
- Client
- Davis-Delaney-Arrow Inc.
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